| Title | : | Words That Work |
| Author | : | |
| ISBN | : | 1401302599 |
| Format | : | Hardcover |
| Number of Pages | : | 352 |
The nation s premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country
In Words That Work, Luntz offers a behind the scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in With chapters like The Ten Rules of Succ
The nation s premier communications expert shares his wisdom on how the words we choose can change the course of busine...1.5
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