Sunday, 4 October 2015

Words That Work By Frank Luntz


Words That Work
Title : Words That Work
Author :
ISBN : 1401302599
Format : Hardcover
Number of Pages : 352




The nation s premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country

In Words That Work, Luntz offers a behind the scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in With chapters like The Ten Rules of Succ

The nation s premier communications expert shares his wisdom on how the words we choose can change the course of busine...

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