| Title | : | The 22 Immutable Laws of Branding |
| Author | : | |
| ISBN | : | 0887309372 |
| Format | : | Hardcover |
| Number of Pages | : | 182 |
The only way to stand out in today s and tomorrow s cluttered marketplace is to build your product or service into a brand Think Nike, Starbuck s, Xerox, and Kleenex, and you re thinking brands in the biggest and most lucrative sense In The 22 Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the authoritative work on br The only way to stand out in today s and tomorrow s cluttered marketplace is to build your product or service into a brand Think Nik...
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