Is there a method to our madness when it comes to shopping Hailed by the San Francisco Chronicle as a Sherlock Holmes for retailers, author and research company CEO Paco Underhill answers with a definitive yes in this witty, eye opening report on our ever evolving consumer culture Why We Buy is based on hard data gleaned from thousands of hours of field research in s Is there a method to our madness when it comes to shopping Hailed by the San Francisco Chronicle as a Sherlock Holmes for retailer...
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